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MTT Forum
New technology certainly enables many ground-breaking business solutions. Still, it is a deep understanding of human emotions and communication that is at the center of many ideas that have revolutionized the market.

MTT Forum offers you a chance to broaden your perspective on how to communicate with clients, business partners and employees. Get a deeper understanding of how people make decisions and express their desires with Nobel-prize winner Daniel Kahneman, negotiations guru Mark Goulston and Joseph Pine, the world's premier expert on customer experience.

October 7, 2019, WTC Moscow, Moscow, Russia
MTT Forum
New technology certainly enables many ground-breaking business solutions. Still, it is a deep understanding of human emotions and communication that is at the center of many ideas that have revolutionized the market.

MTT Forum offers you a chance to broaden your perspective on how to communicate with clients, business partners and employees. Get a deeper understanding of how people make decisions and express their desires with Nobel-prize winner Daniel Kahneman, negotiations guru Mark Goulston and Joseph Pine, the world's premier expert on customer experience.

October 7, 2019, WTC Moscow, Moscow, Russia
You'll learn efficient, though often counter-intuitive business practices that are based on research in the fields of behavioral economics and psychology
Sometimes it's the higher price that induces a potential customer to buy your product. Sometimes the longer it takes to provide a service the more satisfied your clients get to be.

Sometimes it's not about customers' comfort but rather about how memorable their experience with your company turns out to be. Sometimes you can change a person's mind by listening to what they have to say and being truly interested in their opinion. These are some of the subtleties that our superstar experts are going to cover in great detail. Dive into the world of negotiation techniques, customer experience design and behavioral economics!
Daniel Kahneman
Daniel Kahneman is a revolutionary psychologist, who has done groundbreaking research on decision-making and has been awarded the Nobel Prize in Economics for his contributions to behavioral economics. At MTT Forum, Daniel is going to talk about the surprising facts related to how we think, make decisions, form judgment and selectively remember parts of our experiences.
Mark Goulston
Mark Goulston is the world's premier expert on negotiation techniques and one of America's top psychiatrists, how has coached FBI agents and top executives in many companies from the Fortune 500 list, including IBM, Goldman Sachs, Merrill Lynch and Xerox.

At MTT Forum, Mark is going to break down some of the most efficient negotiation tools and strategies.

Joseph Pine II
Joseph Pine II is an expert on customer experience and the author of the term 'Experience economy', which he described in the eponymous best-selling book. At MTT Forum Joseph Pine will give a lecture on how any business can create more value and differentiate itself for the competition by staging pleasurable and memorable experiences for the customer.
MTT – is a global provider of intelligent business solutions. We create a wide range of innovative products on the edge of telecom and IT for corporate, SMB and SOHO clients. МТТ's efforts are focused on creating leading technologies and affordable services that enable our customers to become more successful and flexible than their competitors. We are ranked amongst the TOP-10 Russia's largest telecommunications companies.

To celebrate its 25th anniversary, MTT organizes a large-scale MTT Forum and invites business professionals to get unique insights from the world's top experts in the fields of psychology, economics and customer experience.
BBI is the organizational partner for MTT Forum
What BBI customers say about the company's previous events:
81.9%
say they get more practical take-away ideas than at any other business forums
82.6%
believe that BBI events are better organized than other comparable business events
96.7%
recommend BBI events to their friends and people in their professional network
Daniel Kahneman
The 2002 Nobel Prize in Economics winner and the author of the best-selling book 'Thinking fast and slow' will give an interview to Joseph Pine. The famous scholar will offer his perspective on how our decision-making is influenced by predictable human irrationality and common biases.

Key interview topics:
  • How our intuition will consistently lead to us to less optimal decisions in certain scenarios
  • How to identify systematic mistakes in reasoning
  • How to reduce irrationality and optimize the process of decision-making
Mark Goulston
The author of the best-selling books Just listen and Talking to crazy and the former negotiation coach to FBI agents and top business executives will give a lecture on winning people's trust, getting them to listen and buy into your offer.

Key lecture topics:
  • The 9 steps of getting through to anybody and winning their trust
  • How to shift people from resistance to listening and considering your offer
  • How to become a better listener
  • The importance of making people feel 'felt', 'known' and valuable
Joseph Pine II
The former IBM expert on mass customization and the co-author of the best-selling book 'The Experience Economy' will give a lecture on how to create more value by going from selling mere products and services to selling memorable and valuable experiences.

Key lecture topics:
  • Why experiences are a distinct economic offering
  • Theory and practice of staging unique and memorable experiences for your customers
  • Applying the concept of mass customization to your business
Schedule
09:00 – 11:00
09:00 – 11:00
Breakfast
11:00 – 13:00
11:00 – 13:00
Mark Goulston
I hear you through and through: getting difficult people to listen by listening first
13:00 – 14:00
13:00 – 14:00
Lunch
14:00 – 16:00
14:00 – 16:00
Joseph Pine
The experience economy: from selling mere products and services to selling memorable and valuable experiences
16:00 – 16:40
16:00 – 16:40
Coffee break
16:40 – 18:10
16:40 – 18:10
Daniel Kahneman in an open interview with Joseph Pine on the irrationality of human thinking and common pitfalls of decision- making
19:00 – 22:00
19:00 – 22:00
VIP Dinner with speakers of MTT Forum
for VIP participants